Creativity is not a mystery reserved for the lucky few. It is a set of qualities every human being can awaken—and the Creative Archetypes is the most complete map yet of how to do it.

Developed over years of research and practice, this framework brings together psychology, mythology, and the latest insights from the science of innovation. It reveals twelve timeless "selves" or archetypes—Sage, Explorer, and Trickster at the core, with their dimensional aspects of Professor, Virtuoso, Beggar, Child, Philosopher, Mother, Rebel, Madman, and Spirit—that together describe the mindsets shared by the world’s most inventive thinkers and makers.

Whether you are:

• a creative professional seeking fresh breakthroughs, 

• a team leader wanting to ignite innovation across an organisation, or

• an individual longing to reconnect with the fearless creativity of childhood,
  
  

the Creative Archetypes give you practical tools to transform possibility into reality.

At the heart of the program practically are the nine “Seeds of Creativity”—specific ways ideas first appear. From the reasoned insights of the Sage to the playful discoveries of the Explorer and the wild flashes of the Trickster, these seeds help you generate ideas on demand and cultivate them into fully fledged projects.

The system is more than theory. You can test yourself to see which archetypes you currently channel more freely, follow guided exercises to strengthen the rest, and apply the method to anything from personal projects to large-scale product innovation.

Creativity is not a gift—it is a practice, a set of powers waiting to be claimed.
The Creative Archetypes show you how to claim them.