For Organisations

The Creative Archetypes Profile is designed to deliver maximum diagnostic value with minimum disruption. A typical organisational engagement is complete within four weeks. 

The Creative Culture Sprint

Week 1–2: The Assessment. All staff complete the organisational CAP. Leaders optionally take the personal assessment. All responses are collected and processed.

Week 3: The Report. We produce the Creative Culture Profile Report— a full gap analysis across all three tiers, archetype by archetype, with prioritised findings.

Week 4: The Debrief. A single session with senior leadership presenting the findings, explaining what the gaps mean, and outlining the highest-impact interventions.

Optional: The Workshop. A half-day or full-day creative culture session with the wider team, built around the specific findings of your report.

Who It's For

The Creative Archetypes Profile is particularly valuable for:

• Creative and innovation teams seeking to understand what's limiting breakthrough performance

• L&D and HR leaders building the case for creativity as a measurable organisational capability

• CEOs and founders who sense that creative potential is present but not fully expressed

• Organisations preparing for significant change, disruption, or strategic reinvention