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The Creative Archetypes Profile maps creative capability across three cardinal areas and nine dimensions of those areas. It is a 57-question psychometric instrument designed for individuals, teams, and entire organisations.
Meet the Three Creative Archetypes
The Professor (Expertise)
The Professor (Expertise)
Measures depth of knowledge, technical competence, and accumulated experience in the field. An organisation high in the Sage produces work of genuine quality and authority. One low in the Sage may generate interesting ideas that never achieve the standard required to matter.
Dimensions:
Erudition · Competence · Experience
The Explorer (Openness)
The Explorer (Openness)
Measures curiosity, tolerance for ambiguity, and egolessness — the willingness to be changed by outside influence. An organisation high in the Explorer experiments, cross-pollinates, and stays genuinely open to disruption. One low in the Explorer refines and optimises but rarely does anything unique.
Dimensions:
Curiosity · Tolerance · Egolessness
The Trickster (Oddness)
The Trickster (Oddness)
Measures the capacity to challenge convention, trust instinct over pure calculation, and embrace unconventional thinking. An organisation high in the Trickster produces work that genuinely surprises. One low in the Trickster produces work that is accomplished but predictable.
Dimensions:
Counter-dominance · Irrationality · Otherworldliness
The Three-Tier Administration
The organisational CAP is administered across three levels:
Senior Leadership — strategic perception of creative culture
Middle Management — the transmission layer where culture is made or broken
Individual Contributors — the lived experience of creativity on the ground
The gap analysis between these three tiers is the primary diagnostic output. It reveals precisely where creative capacity is being lost in transmission — and where intervention will have the greatest impact.
The Deliverable
Each organisational engagement produces a Creative Culture Report covering:
Cardinal archetype scores by tier
Gap analysis: leadership perception vs employee reality
Strongest and weakest creative dimensions
Individual creative profiles where the personal assessment is included
Prioritised recommendations by archetype
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